Holistic Connection Founder Mike Soloman compares his hashish retail store and bar expertise to that of a wine tasting, the place the servers are educated and will help an skilled or novice visitor discover one thing they’d take pleasure in.
“It’s form of like a farm-to-table idea,” Soloman mentioned. “You eat considered one of our brownies—the hashish or the hemp oil that’s in there was a plant lower than a month in the past. … It’s a extremely cool expertise.”
He obtained the thought for a hashish bar and store after just a few journeys to Amsterdam, the place marijuana is decriminalized for private use and accessible in espresso outlets.
“Over there, you watch the soccer recreation and also you eat hashish, and you’ll take some residence,” he mentioned of his expertise. “It’s form of extra like a neighborhood form of bar sort really feel than a dispensary.”
That’s what he wished to recreate in Tennessee. In 2018, The Holistic Connection was born, initially beginning out as a grower and wholesaler, earlier than venturing into retail. Right this moment, the franchise has 15 shops open and extra within the works.
Holistic Connection sells THC capsules, tinctures, edibles, vaporizers and different merchandise. Shops characteristic a “dab bar” possibility too, the place “budtenders” serve flower and dabs to prospects, giving friends the choice to pattern completely different merchandise.
The model’s largest sellers are edibles and infused drinks—consider a margarita with THC as an alternative of tequila.
Holistic Connection has its first restaurant and hashish bar combo open in Nashville, referred to as Buds & Brews. Sauces and some desserts are infused with THC. Soloman mentioned it’s the primary hashish restaurant within the state. It opened just a few months in the past, “and it’s getting numerous reward,” Soloman mentioned. He’s additionally franchising the idea.
Hashish franchises have gotten extra widespread. Arizona-based Merchandise 9 Labs purchased Canadian hashish retailer Classes Hashish earlier this 12 months. Unity Rd. and Curio Wellness are working to open extra areas nationwide.
New Frontier Knowledge initiatives U.S. hashish gross sales may hit $57 billion by 2030, an quantity that might go greater if extra states legalize the drug.
To be federally authorized, Holistic Connection’s hemp-derived THC is extracted after which added to merchandise in a concentrated kind, inside the authorized limits—lower than 0.3 p.c Delta 9 THC by quantity.
The most important problem Soloman has confronted whereas increasing the model is folks not understanding the legality of his product.
“So long as you observe sure guidelines, you can also make authorized THC merchandise,” he mentioned. “While you say phrases like hashish and THC, folks immediately go to marijuana. They don’t consider these phrases describing” one thing that’s authorized within the nation.
In Tennessee, Holistic Connection’s franchisees don’t want a particular license to promote these merchandise. Soloman has a license to develop and manufacture hashish.
“As soon as we make a authorized product, there isn’t a further license or something like that to start out considered one of these areas,” he mentioned.
The Holistic Connection is seeking to develop the franchise idea in Tennessee, Alabama, Mississippi, Georgia, Florida, South Carolina and North Carolina.